Understanding Reputational Risk
Summary
This report attempts to define reputational risk explicitly as distinguished from brand risk. We explore key reputation drivers, reporting indicators and also offer an early stage framework to enhance organizational efforts aimed at managing reputational risk and reputation management performance.
This report attempts to define reputational risk explicitly as distinguished from brand risk. We explore key reputation drivers, reporting indicators and also offer an early stage framework to enhance organizational efforts aimed at managing reputational risk and reputation management performance.