There are some exciting times ahead in the post retirement insurance market. In particular, a recent proposed change to the taxation of deferred annuities has raised the awareness and debate around how to service this segment of the market. This paper seeks to further extend the body of research in this area, providing some 'Longevity 101' background to the current post retirement Australian Insurance segment along with exploring a few key questions around the introduction of deferred annuities, from a risk carrier point of view.