In today’s world of fast and viral communication, a company’s reputation or brand can be quickly impacted if it does not respond appropriately to a crisis situation, even if that crisis is not of its own making. Speed of response can be a decisive factor but pre-event planning and scenario testing is also crucial. Insurance and crisis management services can have a pivotal role to play in mitigating the impact of such events. This edition of Global Risk Dialogue looks at how companies can best respond to such challenges.