How to Turn Generation Me Into Active Members of Your Association
Here's the secret for getting beyond members' claims of having "NO Time." Teaches you step by step how to get more members involved by applying simple marketing strategies to how you run your chapters. Also includes a major case study to show you how taught the most value out of your members' time.
Here's Just Some of What's Covered...
- Who is "Generation Me"?
- The 3 Reasons "Generation Me" Gets Involved in Your Association
- What's Your Biggest Competition?
- How to Hit Members' Hot Buttons
- How to Create Dynamic Features, Benefits and Solutions
- 7 Tips for Hitting Hot Buttons in Your Written Material
- How to Add Value by Staying in Touch
- 5 Tips for Creating Newsletters Your Members Will Love to Read
- 3 Steps to a Great First Impression
- 7 Tips to Better Business Meetings
- How to Create Your Defining Programming Statement
- 5 Tips to Get More Rhythm for Your Chapter Calendar
- 6 Different Formats for Your Programs
- 3 Steps to Strategic Networking
- 7 Tips for More Effective Mixing with Members
- 13 Keys to the R.A.R.E. Leader Way
- 3 Ways to Reach Out by Mail
- 5 Tips for Getting Your Board Involved in Reaching Out to Members
- How to Show You Care at Meetings
- 6 Ways to Make Your New Members Feel Welcome
- 5 Ways to Help Activate New Members
- 15 Tips for Easier Delegation
- 12 Strategies for Getting Your Volunteers Turned On
- 9 Tips for Fundraising Your Members Will Love
- 5 Deadly Fundraising Mistakes that Can Hurt Your Chapter
And, as EXTRA BONUS...
- 100+ Ways to Spin a Project and Build Enthusiasm — A case study gives you specific examples how to get the biggest return for your members' investment of time
- Tons of simple, step-by-step examples
- And much, much more!