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RIMS Rolls Out First-Ever Branded Ad Campaign 9/21/2009


NEW YORK (September 21, 2009) — The Risk and Insurance Management Society, Inc. rolls out its first-ever branded ad campaign to reinforce its position as the global leader in advancing the practice of risk management.  Aimed at elevating critical issues facing the risk management community, the ads will run in Risk Management magazine, as well as select targeted publications.  The first debuted in the September issue with three other distinct ads continuing through December.

“This brand positioning is intended to capture the attention of current and potential members, alike, reminding them of the uniquely collaborative nature of RIMS membership, and the vast network of informational resources we offer,” said Mary Roth, ARM, executive director of RIMS.  “This is a natural extension of the mission we’ve espoused for the past 60 years—providing innovative education opportunities and attracting a diverse membership to enrich our field.”

The ads are designed to trigger a dialogue among risk managers surrounding such issues as business risk and the vulnerabilities that can result from poor risk management.  They deliver a distinct message to nontraditional members of the risk management community, as well, such as compliance officers, CEOs and CFOs, who should be participating in risk management functions.  Growing RIMS membership in these niche areas is crucial to integrating risk management into a range of diverse business activities.

For more information about RIMS contact Amy Benson at 212.655.6059 or



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