Simon Sinek at RIMS '13

Author and leadership expert Simon Sinek opened RIMS 2013 with an inspiring keynote speech that looked at what makes good leaders and effective organizations so successful. But unlike a typical business presentation that relies on platitudes and buzzwords to state its case, Sinek turned to human biology to illustrate what motivates us and why we behave the way we do. According to Sinek, our actions boil down to the good feelings we get from four key chemicals in our body – endorphins, dopamine, seratonin and oxytocin – and that understanding these reactions may be useful for business.



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